We Do Nothing.

Sustainable Apparel Co, London UK

Branding Redesign, Apparel & Social Graphics, Mural for Office HQ

I was brought on board by We Do Nothing, a unisex surf/snow/lifestyle clothing brand based in London, to elevate their visual identity. Initially tasked with designing apparel graphics and marketing materials, I then worked closely with the team on a full rebrand and copy write, which included a website redesign and a new product launch. To bring the brand’s unique energy to life, I also painted a custom mural at their office HQ. My work helped strengthen We Do Nothing’s position as a bold and creative leader in the ethical street style fashion industry.

Ethical apparel banner showing a person in casual clothing beside a rocky ocean shoreline, with text reading “WE.DO.NOTHING” and “CAREFULLY CURATED ETHICAL APPAREL.”
White vintage-style “We Do Nothing” typographic graphic with pineapple, watermelon, leaves, mountains, waves, and shaka hand illustrations on a dark background
Collection of white “We Do Nothing” logo designs featuring leaves, mountains, waves, pineapples, and playful lettering on a dark background

Apparel Graphics

Friends relaxing together on blankets outdoors near a lake, with one person wearing a black hat and “The Conscious Shift” shirt.
Orange handwritten “WE DO” lettering above a stylized smiling sun graphic on a dark background.
Two people wearing black “We Do Nothing” sweatshirts sit on skateboards.

Graphic and Marketing Design

Pay Day Sale graphic with “We Do Nothing” text on a yellow patterned background
Ethical apparel banner showing a person among greenhouse plants with the text “WE DO NOTHING” and “CAREFULLY CURATED ETHICAL APPAREL,” above a cyclist and hikers on a dry hillside.
Ocean waves with a white stylized sunrise icon over the water
Hand crafted illustration for surf/snow lifestyle ethical apparel graphics
Woman in black overalls holding a skateboard at an outdoor skatepark
Top-down view of a succulent plant, colorful beanies, embroidered patches, shipping labels, and a pen on a black wooden table
Young woman in a white T-shirt carrying a wooden skateboard on her shoulders beneath the words “WE DO NOTHING.”

Custom Typography for Branding & Apparel Design