Youth-led Storytelling for Sexual Consent Campaign
Case Study
Overview
Rebranding sexual consent education with real youth voices from the youth government advisory board.
Client: Sexual Health and Family Planning ACT (SHFPACT)
Year: 2023
Project Scope: Youth-led campaign rebrand | Workshop facilitation | Visual storytelling | Education design | Sexual consent awareness
Category: Youth Voice, Education, Illustration and Project Facilitation
Reframing the conversation on sexual consent for young people.
Commissioned by SHFPACT with funding from the ACT Community Services Directorate, this project aimed to rethink how young people engage with messages about sexual consent. In partnership with the ACT Government Youth Advisory Council and SHFPACT’s Youth Peer Educators, I facilitated a series of creative workshops to collaboratively reimagine their outreach strategy.
Rather than producing a one-off artwork or clinical resource, the team co-designed a suite of campaign materials rooted in real experience and practical language. Together, we developed a hand-illustrated zine featuring comic-style “moments of consent,” a pull-up banner showcasing diverse survey responses, and bold visual assets like posters, stickers, and t-shirt graphics.
This design showcases a chorus of real survey responses from young people describing how consent makes them feel—ranging from “hot” to “nervous but in control.” Rather than distilling consent into a single metaphor (as the previous “Chilli” campaign did), we made a conscious design choice to honour the diversity of experience and emotion. By including many voices, we aimed to reflect the nuance of consent and make space for all feelings—awkward, excited, empowered, and everything in between.
This scene was co-designed with young people to explore how to set clear boundaries in a work context without escalating tension.
Participants felt it was vital to model care and connection when someone says “not tonight” in a long term relationship setting —normalising rest, reassurance, and mutual respect.
We chose to show not just the “no” but also the respectful response that follows—reinforcing that consent includes how we respond to rejection, not just how we express it.
My Role
Facilitated two creative workshops with youth participants aged 16–25
Led the visual direction, tone-of-voice, and brand refresh
Illustrated and co-wrote a zine filled with realistic, respectful consent conversations
Designed a toolkit of campaign materials for distribution across youth spaces
Consulted on strategic messaging, accessibility, and visual communication across formats
Outcomes & Impact
Delivered a complete rebrand of SHFPACT’s youth consent education campaign
Created a suite of educational tools shaped by youth voice and real-life experiences
Shifted the tone from metaphor-heavy (e.g. the former “Chilli” campaign) to clear, relatable messaging
Embedded young people in the design process—ensuring that the final resources were not only for them, but by them
Supported by the ACT Community Services Directorate and rolled out through SHFPACT’s statewide youth health services
By modelling what affirmative consent can actually sound like, we aimed to make these conversations feel more accessible, especially in intimate moments where nerves or uncertainty can get in the way.