Westfield, Marion (South Australia)

Written By BOHIE
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Westfield (Scentre Group) approached us for 3 large murals (artwork design and installation) and 26 'vintage chalkboard' style quotes to add flavour and personality to walls of the new "Fresh Food Precinct" of their mall in Marion, South Australia.

Our goal was to create artworks with an aged 'Organic Market' style that were being painted fresh in the carpark of a shopping mall.

While keeping within Westfield's nation wide campaign  "For the Love of Food", we payed homage to the customers, community and history of the suburb - Marion (South Australia) - by visually responding to the agricultural life of the area before the city was built.

Gathering inspiration from the local library, turn-of-the-century vintage advertising, Burtee's Farm Annuals, and South Australian agricultural heritage, we aimed to create something new that held the integrity of something beautiful and old. 

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We knew the pieces had succeeded when we were introduced to the CEO of Westfield at the celebratory cutting of the red tape. When he was informed that the For the Love of Food mural had been painted in the week prior, he remarked "What?! I thought it had been there for 50 years!".

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"Westfield Marion has got much better and brighter thanks to the art work in the carparks and around the food court. The murals have really revamped the space and now whenever I go to Marion I park near the food court to admire the work." - Member of the Public

This project was commissioned by Scentre Group for Westfield Marion (SA), assisted by Fran Ifould.

View this project in person at WESTFIELD, 297 Diagonal Rd, Oaklands Park SA 5046

BOHIE

Based in Braidwood, NSW, BOHIE creates art, illustration, public space murals, and creative workshopping experiences that explore wonder and connection to each other and to the natural world.

She works alongside educational institutions, government agencies, community focus groups and stewards of the natural world to design change-making campaigns for each creative project. Bohie utilises a research-based methodology to find inspiration for her artworks, resulting in 2D images which are laden with deeper stories and symbolic meaning.

This narrative driven conceptual development injects her unique authenticity and grass-roots integrity into the public arena, which she sees as a conscious challenge to public advertising. In a time of rapid change, extreme instability and a globally recognised feeling of imminent threat, Bohie’s art provides messages of hope and empowerment for a changed future.

https://www.bohie.com.au
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